5 Tips For Maintaining Your Trademark

Congratulations, you successfully registered your trademark! You had a great idea, filed all the proper paperwork to protect it with the United States Patent and Trademark Office, and got your federal trademark number. Is that the end of your journey? Not quite.

A trademark is a word, design, phrase, or symbol that identifies and distinguishes something as being unique. It allows you to legally protect the special elements of your business from copycats. For example, some elements of a company like McDonald’s that are trademarked include the name itself, the yellow arches logo, and the name of the sandwich “Big Mac.” Registering your trademark with the USPTO means that you have the exclusive rights to use the trademark, which stops another company from calling their sandwich a “Big Mac.”

However, registering your trademark is not the end of the line. Here are five tips for maintaining your trademark:

  1. Renew your trademark. You have to be actively using your trademark in order to keep the right you have to it. The USPTO requires you to continually renew your trademark and illustrate that you are using it. They will typically only send one email reminder about the deadline to renew, so make sure you write the dates down.
  2. Use the right symbol. Many people assume that the tiny ™ at the end of any element illustrates something is trademarked, but that is incorrect. The small R indicates that a trademark has been registered with the USPTO. That is the symbol that you want to be using in any official marketing and communication, as it makes it harder for anyone else to infringe on your trademark.
  3. Use search engines. Doing a simple Google search (or any other search engine, including DuckDuckGo) will help you get an idea if anyone else might be infringing on your trademark. The USPTO only registers trademarks, it does not monitor them. Doing your own monitoring will allow you to keep an eye out for any copycats.
  4. Set up Google alerts. Setting up a Google alert allows you to find out when new search results relating to your trademark are uploaded online. This will make the job of using search engines easier since you don’t have to do the work by yourself.
  5. Contact us with any questions. If you find anything suspicious, contact Hayoon Kane Law Firm to take a look at it. You have the right to protect your business and trademark from those who want to steal it for their own gain. I will be happy to check any of those initial questions you have about your trademark for you.

Registering your trademark is a major step for your business, but it is not the final step. Maintaining your trademark is essential to protecting your business. If you have any questions about trademarks or protecting your business, contact Hayoon Kane Law Firm today. My team and I are committed to helping business owners such as yourself understand the intricacies of the law, so you can concentrate on growing your company.

The following two tabs change content below.

Hayoon Kane Law Firm

I am committed to helping business owners such as yourself understand the intricacies of the law, so you can concentrate on growing your company.

Latest posts by Hayoon Kane Law Firm (see all)

%d bloggers like this: