David and Goliath: Did Charbuck Infringe on Starbucks’ trademark rights?

Started in 1971 at a cafe in Seattle, today, Starbucks is the world's largest coffee franchise with more than 28,000 branches in 75 countries. Some of the coffee prices paid by consumers around the world are used to protect Starbucks' brand and its value. Many coffee shops, such as Sambuck's in a small American town and Xingbake, which have been widespread in China, have been renamed after losing their trademark Read More

Gucci v. Forever 21: Who Owns the Stripes?

      Gucci 2016 In the fashion industry, stripes are a classic pattern that comes back year after year. One could say that some stripe patterns, such as St. James’s monochromatic horizontal stripes or Paul Smith’s multicolor stripes have reached an iconic status on its own. What about Gucci’s red and green stripes? Gucci, which was once considered a designer brand of a bygone era, but it has regained its Read More

How to Choose a Strong Brand Name

Trademarks play an important role in making sure our intellectual property stays safe. If you’ve seen the previous blog post, you would know that there are multiple types of trademarks that you can use to protect your work. What you may not know is that there are also standards that can be used to help gauge the strength of a trademark. The first standard of a trademark is a fanciful mark. A fanciful mark is Read More

Dear Influencers, here is why you should register your social media account.

Today, we live in a society where social media has become an integral part of our lives. Everyone wants to share their stories, ideas and participate in social networking. Ever since its creation in 1997, social media has seen a surge in popularity. In 2017, more than 80% of U.S Americans had a social media account. According to estimates, the number of worldwide social media users is approximately 2.5 Read More

What is TM, SM, Ⓡ and Ⓒ?

Registered marks, trademarks, service marks and copyright. Chances are you’ve come across these in the newspaper, or in a conversation. However, can you tell the differences of these terms? First of all, ™ is used to help identify an unregistered trademark. Therefore, until you have a certificate of registration, you should only use this symbol instead of ®. Although unregistered trademarks enjoy some protection Read More